Michael Dell, notório empreendedor e fundador de uma das mais relevantes empresas de tecnologia do mundo, afirmou em entrevista para Tom Foster em 2014:

The point is, you can’t keep doing the same thing and expect it to keep working. We had to do something different, but the really hard question was, What is it?

We made plenty of mistakes along the way to answering that question, but the most important thing we identified was that we needed to know more about our customers and what problems they were really trying to solve in their businesses–even if they didn’t neatly fit into an existing category of ours.

[..]

People see that there is a problem of too much short-term thinking in the financial markets; it’s a real affliction.

Sem mais.